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Speaking of Tianfu Coke was once a memory of a whole generation. On December 29, the Fifth Intermediate People’s Court of Chongqing issued an announcement on the bankruptcy liquidation of China Tianfu Cola Group Corporation (Chongqing) (hereinafter referred to as “Tianfu Cola”). Custom fabrication service CNC aluminum parts
Subsequently, topics such as Tianfu Cola’s bankruptcy application rushed to the hot search, and many netizens expressed their regret at Tianfu Cola’s “regretful exit”.
Some people said, “It’s a pity that I drank it when I was a child.” Others said, “After the feelings, it is still hard to beat the market impact.”
Tianfu Cola originated in Chengdu, Sichuan, and reached its glory in the 1980s. It was once designated as a drink for state banquets and was known as “a famous drink of a generation”.
At that time, Tianfu Cola had 108 joint venture factories all over China, with an annual sales volume of more than 200,000 tons and a profit and tax of more than 70 million. In terms of formula, Tianfu Cola, which uses white peony root from Sichuan as a raw material, is the first truly domestically produced cola in China. Custom fabrication service CNC aluminum parts
As a “Chongqing Intangible Cultural Heritage” and “Chongqing Time-honored Brand” enterprise with a history of 86 years in the food industry, Tianfu Cola’s predecessor can be traced back to the Chongqing Meihua Soda Factory in the 25th year of the Republic of China (later renamed China Soda Factory, Chongqing Ice Factory, Chongqing Beverage Factory, etc.). During the glorious period, it occupied 75% of the sales share of the Chinese cola market and sold well in many countries.
After declining for a while, in 2016, Tianfu Cola ushered in a “new life” and gradually reappeared in the streets and alleys of Chongqing. In order to make the brand bigger and stronger, Tianfu Cola (Chongqing) Beverage Co., Ltd. was established by Chongqing Textile Holding Group, the superior company in charge of Tianfu Cola, and introduced investors in 2020.
As soon as the news came out, it quickly attracted the attention of the whole network, and some media reported that Tianfu Cola would withdraw from the market. Is this the case? Custom fabrication service CNC aluminum parts
In this regard, the cover news reporter contacted the company for verification. Yang Fei, head of Tianfu Cola’s national agency cooperation, told reporters that the company is still operating normally, and that the company registered for bankruptcy and liquidation is the former controlling shareholder Chongqing Textile Holdings (Group) Company, which no longer owns the Tianfu Cola brand. “Now we are carrying out business cooperation with the outside world, and the official seal and company name we use are Tianfu Cola (Chongqing) Beverage Co., Ltd.”
Yang Fei said that last Friday, many customers saw the news on the Internet and called for consultation, and explained them one by one. Custom fabrication service CNC aluminum parts
It is actually an old company that intends to go bankrupt and liquidate
Tianfu Cola issued a “statement” stating that Tianfu Cola Group, as the initial registered company, has gradually transferred its brand, trademark, formula and production to Tianfu Cola (Chongqing) Beverage Co., Ltd. in 2018.
After the transfer of brands and formulas, Tianfu Cola Group has almost left an “empty shell”. According to the financial data submitted by the company to the court, as of April 30, 2022, Tianfu Cola Group’s assets totaled 2.6468 million yuan and its liabilities totaled 33.6696 million yuan, making it insolvent.
Have you ever drank Tianfu Coke? It’s the first time I’ve heard of this brand. I’m so ignorant. Custom fabrication service CNC aluminum parts