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On the evening of August 22, the Great Wall Haval brand held a new energy vehicle strategy conference, officially announcing the start of new energy transformation, and released a new brand LOGO. Mu Feng, President of Great Wall Motors, said that this is the firmest step that Great Wall Motors has taken to transform into new energy vehicles, marking the full launch of Great Wall Motor’s new energy strategy. It is estimated that by 2025, Great Wall Motor’s new energy sales will account for 80%; The Haval brand will officially stop selling fuel vehicles in 2018. Factory Customized types of plastic moulding from Xiamen China
At the press conference, although Wei Jianjun, chairman of Great Wall Motors, was not present, almost all the leaders of Great Wall were there.
Haval brand launched the first blockbuster model of the new energy strategy, the third-generation Haval H6 DHT, of which Haval H6 DHT HEV was officially launched with a price of 149,800 yuan; Haval H6 DHT-PHEV started pre-sale at the same time, and a total of two models were launched. The pre-sale price of the 55km version of the pure electric range is 168,800 yuan, and the pre-sale price of the 110km long range version is 176,800 yuan.
In terms of appearance, the two models are based on the third-generation Haval H6, which is not much different from the fuel version. The LED headlight group looks more sporty as a whole. However, in contrast, the front face of the third-generation Haval H6 DHT-PHEV adopts a borderless large-size grille design, and the matrix-type horizontal chrome decoration widens the visual effect. At the same time, the new LOGO uses blue as the background color to highlight the identity of its new energy model. Factory Customized types of plastic moulding from Xiamen China
At the rear of the car, the new car adopts a through-type taillight group, and the interior of the taillights on both sides adopts a wing-like design style, which is very recognizable after lighting, and is equipped with a dense vortex generator and a hidden exhaust layout. In terms of size, the new car has a length, width and height of 4653/1886/1730mm and a wheelbase of 2738mm.
For the interior, the new car also continues the design of the fuel car, using an embracing cockpit design, with a 10.25-inch LCD instrument and a 12.3-inch suspended central control screen. The official said that the new car will also support L2-level intelligent assisted driving, and provide functions such as full-speed adaptive cruise, intelligent cruise assistance, and traffic sign recognition through visual processing algorithms.
In terms of power, the H6 DHT model is equipped with a hybrid system composed of a 1.5T engine and an electric motor, with a maximum power of 154Ps, a peak torque of 233N m, and a fuel consumption of 4.9L per 100 kilometers; the third-generation Haval H6 DHT-PHEV model is equipped with a set of The plug-in hybrid system composed of a 1.5T engine and an electric motor has a maximum power of 240kw and a peak torque of 530N m.
How determined is Great Wall Motors to transform into new energy? As we all know, Haval is the most important brand of Great Wall Motors, and Haval H6 is responsible for nearly 50% of the brand’s sales. Statistics show that in 2016, Great Wall Motors sold 1.074 million vehicles in total, of which Haval brand sold 938,000 vehicles, and the Haval H6 single-vehicle sales reached 581,000 vehicles, with the highest monthly sales exceeding 80,000 vehicles. Factory Customized types of plastic moulding from Xiamen China
After that, Haval brand sales declined for two years. The data shows that in 2017, the sales volume dropped to 852,000 units, of which Haval H6 was 506,000 units; in 2018, it fell to 766,000 units, of which Haval H6 was 453,000 units; in 2019, it increased slightly to 769,000 units, of which Haval H6 was 38.6 units Affected by the epidemic, Haval brand sales fell to 750,000 in 2020. At this time, Great Wall Motors no longer announced the sales of specific models, but relevant data showed that Haval H6 sold 377,000 in that year. Thanks to the new product strategy, the Haval brand has successively launched Haval Big Dog, Haval First Love, Haval Chitu and other models, resulting in a slight increase in Haval brand sales. In 2021, the sales volume will increase by 2.6% year-on-year to 770,000 units, but the sales volume of Haval H6 will be 37.0%. 10,000 vehicles. Entering 2022, affected by the supply of parts and components, the sales of the Haval brand fell sharply, falling 26.2% year-on-year to 289,000 units in the first half of the year, of which only 139,000 units of Haval H6 were sold.
It is not difficult to see that, as the Haval brand and even the king of Great Wall Motors, the sales of Haval H6 are in a continuous downward trend. It is understood that from 2013 to 2021, Haval H6 won the annual sales champion of China’s SUV market for nine consecutive years, and became the first self-owned brand model in China whose cumulative sales exceeded 3 million units. That is, in 2021, Haval H6 began to lose the monthly sales crown, which was surpassed by Changan CS75, Honda CRV and Tesla Model Y in February, April and September 2021 respectively. After entering 2022, Haval H6 experienced an avalanche and lost the sales crown for many consecutive months. For example, in May, Haval H6 ranked second with 16,470 sales, but far below Song PLUS’s 31,977. Factory Customized types of plastic moulding from Xiamen China
At present, Great Wall Motor owns five major brands: Haval, Euler, Great Wall Pickup, Wei brand, and Tank. Among them, Haval is the most popular brand. If even Haval, which focuses on the SUV category, loses its leading edge in the SUV market, then It means that Great Wall Motor will lose the most important fundamentals.
As for whether the Haval H6 can return to the top after being equipped with the Great Wall Lemon DHT hybrid, it is still unknown. It is understood that the Great Wall Lemon DHT was released in December 2020. It is a set of high-efficiency hybrid hybrid system developed by Great Wall for three years. Hybrid special engine, generator/drive dual motors, fixed-shaft gearbox, dual motor controller, integrated DCDC, can realize various working modes such as EV driving, hybrid drive, series drive, energy recovery, idle stop and so on.
Li Xiaorui, general manager of Haval brand, said: “Lemon Hybrid DHT is the best hybrid technology in the world and the best hybrid technology for consumers at present; Great Wall DHT surpasses Japanese hybrids in an all-round way.” Regarding the arrival of the new car, Li Xiaorui said: “The Haval H6 Super Hybrid DHT Gemini model is built by the best hybrid technology and the most professional SUV car builders, only to eliminate the anxiety of users in the new energy era.” Factory Customized types of plastic moulding from Xiamen China
However, practice is the only truth to test products, and even the best technology needs user support. It is understood that the DHT models currently launched by Great Wall Motors include Haval Chitu DHT, Haval Divine Beast DHT, Wei Latte DHT/DHT-PHEV, Macchiato DHT/Macchiato DHT-PHEV, Mocha DHT and other models. It can be seen from the number of insurance coverages that the sales of models already equipped with DHT hybrid technology are relatively average, and the monthly sales are basically below 500 units, which is less than a fraction of BYD’s hybrid models. Therefore, as the former king of the SUV market, the market performance after DHT hybrid technology needs to be further tested.
Under increasingly stringent carbon emission regulations and global carbon neutrality goals, it may only be a matter of time before car companies stop producing fuel vehicles. On April 3, BYD announced: According to the company’s strategic development needs, the company will stop the production of fuel vehicles from March 2022. In the future, in the automotive sector, the company will focus on pure electric and plug-in hybrid vehicles. As the world’s first traditional automaker to stop production of fuel vehicles, BYD’s sales have soared instead of declining due to the shutdown of fuel vehicles and the limited supply of parts and components.
On June 6, Geely CEO Gan Jiayue announced at the 2022 Lynk & Co Spring/Summer Conference and Electronic Music Party that Lynk & Co will launch 4 smart electric hybrid products this year, and will launch 3 more within two years; by 2025 All Lynk & Co products will be equipped with Lynk & Co’s smart electric hybrid technology to achieve electrification of all products.
Previously, BAIC, Changan, and Nissan will stop selling fuel vehicles in 2025, Mercedes-Benz and Honda will stop selling them in 2030 and 2040, and Toyota plans to take the lead in China, Europe, In North America, the sale of fuel vehicles will be stopped. BMW plans to stop selling fuel vehicles in 2030. Volkswagen and Kia plan to stop selling fuel vehicles in 2035. In addition, GM, Ford, Jaguar, Volvo, Aston Martin, Maserati, etc. have also made it clear that they will stop selling fuel vehicles in the future. In general, although there is still a big difference in time, “stopping the sale of fuel vehicles” may have become inevitable. Factory Customized types of plastic moulding from Xiamen China
According to the vision of the Haval brand, the hybrid version of some products will be launched first in the short term, but not all products will be transformed. The official hopes that new energy models will account for 40% of all main products. With the Haval H6 hybrid model entering the market, it is planned that the proportion of fuel and new energy in the H6 model will be at least six or four by the end of the year. In addition, the tank brand will also release new energy models. At the upcoming 2022 Chengdu Auto Show, the tank will debut the tank 300 HEV and tank 500 PHEV based on the tank hybrid architecture.
At present, the ever-changing auto market has brought many uncertainties to the entire industry, especially as the market dividend of SUV models has been fading in the past decade, and new energy vehicles have become the outlet for future development. This trend will undoubtedly bring HAVAL and even Great Wall. certain pressure. Factory Customized types of plastic moulding from Xiamen China
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