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On November 8, the “2022 Hurun Rich List” was released. Zhong Suisui, chairman of Nongfu Spring, was the richest man in China with a wealth of 455 billion yuan, and created the highest wealth record for the richest man in China in more than 20 years. Custom fabrication service metal manufacturers usa
Zhong Suisui holds two listed companies: one is Nongfu Spring, which is in the “water business”, and the other is Wantai Bio, which “developed the first domestic cervical cancer vaccine”. In addition, Zhong Suisui’s business map also spans multiple fields such as health care products, cosmetics, and agriculture.
Zhong Suisui is very low-key. He has rarely been interviewed by the media in the past 30 years in business. He once said frankly: “I am a loner. I don’t care what my colleagues are doing or thinking.”
The 68-year-old has experienced ups and downs in his life. When he was young, he worked as a mason, worked as a reporter, grew mushrooms, raised soft-shelled turtles, and sold health care products. Later, he moved to the beverage industry and founded Nongfu Spring, which made him what he is today.
Zhong Suisui seldom talks about his business philosophy in public. From his limited interviews, speeches, lectures and other materials in the past 20 years, he has sorted out some of his business thinking, which is divided into three parts: business management, business insight, and thinking cognition. Part of the content, I hope to bring you inspiration and reference. Custom fabrication service metal manufacturers usa
01Operation and management
- Entrepreneurs who really sink into research do more and talk less. Ren Zhengfei never said. Why didn’t he say it? It’s not that he doesn’t want to say it, but that what he expresses will often be misunderstood. It’s not that I don’t want to be interviewed, it’s because I’m afraid of being misinterpreted.
- Managers want to give life to the enterprise, not just knowing how to say a few inspiring words, but trying to establish an honest policy in an area where the business order is ambiguous.
- The enterprise needs to be a person with comprehensive talents, not a person with individual talents. A single talent can manage a field, but managing an enterprise requires comprehensive talents, sensitivity to the market, grasp of finance, cohesion of employees, professionalism and long-term planning for the enterprise.
- The best marketing is event marketing.
- Hype is not an exaggeration or a show, but self-promotion by using business wisdom. The quality connotation of products is always the ultimate support point for the long-term development of any enterprise. For Nongfu Spring, popularity is productivity and value. The aroma of wine is definitely afraid of deep alleys. Choose what suits you is what you want most. Custom fabrication service metal manufacturers usa
- Enterprises should keep a clear mind during the hype process, and not be confused by the superficial brilliance created by commercial hype, so as to simplify their business thinking and blindly pursue news effects. After gaining huge attention through hype, internalize this attention into the recognition of corporate brand, values and entrepreneurial spirit, and realize the transformation from popularity to reputation. This is the ultimate goal of hype.
- Advertising itself is a long-term thinking about the product. Advertising is an idea that exists before a product is manufactured.
- Nongfu Spring does not use data to make decisions. Because when you see the data, it is already in the past tense, and the data is only used to verify the accuracy of the decision.
- Commodities and products are two different things. Products contain research results, hard work, years of accumulation, and technology; commodities are items in shopping malls that have a buying and selling relationship. An enterprise expresses its contribution to society through its products.
- What is produced is not only tangible products, but also intangible knowledge. The speed of knowledge generation, the speed of talent gathering and the degree of product innovation must be positively correlated.
- The most important criterion is the authenticity of the product and the real benefits it brings to consumers. Custom fabrication service metal manufacturers usa
- Be sure to remember one thing about your products, not to add another brand on the shelf, but to have one more choice. This kind of choice has its specificity. If the specificity of the product is not enough, it must not be put on the shelves. The specificity of the product is the first criterion for the vitality of the product, and then the advertising company is asked to pass on its specificity to consumers.
- Tell consumers that we spend time in research every day and make every product seriously. Products are our honor, products carry our emotions, and products carry the conscience of Nongfu Spring people.
- Today’s young people are very powerful. They have much wider access to knowledge and more information than you. If they are willing to stay silent and focus on doing one thing well, then their ability is far beyond ours.
- Traditional enterprises cannot compete with others in the fast lane, but must compete with their own personality and uniqueness in the slow lane.
- What Nongfu Spring wants to compete with is water research, whether there is one more brand on the shelf or competition.
- The highest state of an enterprise is not big, but long-term. Custom fabrication service metal manufacturers usa
02Business insight
- Any industry needs the accumulation of knowledge, and it is not enough to transform and enter a new industry with money.
- We want to create products, and tell us about this society, our cognition, and our ideals through our products. We should calm down and study products, competition and technology conscientiously.
- It is recommended that people accumulate knowledge first. If your knowledge can solve problems that humans have not yet solved, then I believe you can succeed. Human creations all start from dots, and when people keep drawing dots on them, they become circles, and the circles become science. To break the circle, you have to draw the circle and draw it into an ellipse, which is a kind of innovation. Human progress is a process of continuous innovation.
- Insufficient brand power is a common problem of domestic products, and upgrading is imminent. Localized brands have long only met people’s physical needs, and have not yet evolved the brand to the level of stories and emotions.
- There are two types of enterprises. For one type of enterprise, you have to look at the degree of technological innovation and the position you occupy. Another type of enterprise is fast-moving consumer goods enterprises. It depends on whether you are the first to enter the industry you occupy, whether you can set your standards, whether you have established this standard, and whether you are substitutable. I think enterprises The strategy is to consider these categories and these aspects.
- Traditional enterprises undertake more than 90% of employment, which is the guarantee of national stability, but traditional enterprises are facing various difficulties. Custom fabrication service metal manufacturers usa
- Traditional enterprises need to upgrade, upgrade, and upgrade again, and upgrade Chinese products to the world level.
- Upgrading is more important and critical than transformation. The process of breaking through its own bottleneck is a process of going higher and stronger, a process of continuous breakthroughs and continuous innovation.
- Transformation is necessary, and it is needed in any era. But you put 80% or 90% of the publicity on transformation, which will mislead a country.
- Compared with transformation, the most urgent thing for China at present is to upgrade. Upgrades in technology, management, brand, production, and logistics are the core links. The slogans of mass entrepreneurship and innovation are in response to the need for upgrading. Unfortunately, many entrepreneurs are rushing into the Internet field.
- It is very necessary for traditional enterprises to prepare new knowledge systems. The upgrade of traditional enterprises is not an easy task, but no matter how difficult the upgrade is, it is the only path that traditional enterprises must choose.
- Upgrading is an evolution of internal concepts. The evolution of concepts requires the support of new compound knowledge. Different products and different brands have different ways of upgrading, but one thing is the same, that is, the upgrading of concepts .
- Traditional enterprises should have sufficient self-confidence. Past habits, experience, knowledge, time and success data are all valuable assets.
- The Internet is a tool, it does not represent productivity, nor is it the whole of our economic development, so it should not be taken too seriously. Custom fabrication service metal manufacturers usa
- The development of the Internet is inseparable from traditional enterprises, and the Internet is a tool used by traditional enterprises to improve their own efficiency. Make good use of Internet tools, and wine is not afraid of deep alleys.
- Traditional enterprises should stay awake. Just selling products on Taobao or JD.com does not mean your Internet+. The Internet of traditional enterprises + their own Internetization. How to use the Internet to improve efficiency, improve technology, and stimulate innovation is the focus of long-term exploration for enterprises.
- Traditional enterprises must learn to make their own voice, the brand is your voice, and history is your best story. Traditional enterprises should use big data and artificial intelligence as a tool to accelerate their own knowledge process, strengthen their own knowledge power, and discover your unique new knowledge that is unknown to people in their respective fields. Let knowledge become your real core competitiveness.
- Traditional enterprises are highly habitual and rely on the long-term living habits of human beings. The power of traditional enterprises lies in the various knowledge, processes, standards, and values accumulated over the past ten or twenty years. This is the strength of traditional enterprises compared with Internet enterprises.
- The Internet is a product of the times, the darling of this era, and it may also be the outcast of the next era. When the tool is handy, make good use of it, and always be sensitive and wait for the next more beneficial tool. Custom fabrication service metal manufacturers usa
- In 1956, American scientists first proposed “artificial intelligence”. In 1980, futurist Toffler proposed “big data” in “The Third Wave”. Artificial intelligence and big data are not the patents of Internet companies, they are just the equipment, tools, intelligence and statistical means of an enterprise.
- It is true that human beings are not as good as computers in terms of storage and memory, but AlphaGo is a kind of complete rationality, a rationality in the static rules set by humans, but rationality is not the whole of human progress. The complexity and creativity of the human brain is unpredictable, and everyone should not be forced to develop in one direction. The direction of human progress is unknown in most cases.
- Historically, big data and artificial intelligence are only an important step in the process of human progress. More originality in the process of human progress comes from accidental discovery, deriving laws from accidents, and using laws to promote the progress of the world. Big data and artificial intelligence deduce data from data, while human intelligence lies in the fact that human beings still play the key role of selecting, judging, storing and processing data.
- The Internet is a tool, not a mind, that all businesses have the right to use. Internet thinking is something that doesn’t exist at all. Thinking is a kind of ability unique to human beings that coexists with living organisms.
- The Internet is just icing on the cake for traditional businesses. Technology is developing, and when the next tool comes, you are still strong, while the Internet companies that were in full swing in the past may collapse in an instant. Custom fabrication service metal manufacturers usa
03Thinking cognition
- I am a loner. I don’t care what my colleagues are doing or thinking.
- The able man among the businessmen is the real strong man.
- The real mainstream is to grasp the direction of public opinion flow. Public opinion in China is fluid, and only by grasping this trend can one be considered to have grasped the mainstream.
- If you want to walk a road that others have not traveled, you cannot be wronged.
- Man follows heaven, heaven follows Tao, and Tao follows nature. Nongfu Spring relies on the sky, people and nature.
- The Spring and Autumn Period and the Warring States Period created China’s first peak of historical and cultural inheritance. Therefore, as long as the Chinese have free thinking and a free public opinion environment, with the intelligence and diligence of the Chinese, they will definitely be able to reach the peak of the world in a shorter time.
- We have to look at history, take history as a mirror, calm down, and don’t be so impetuous.
- Many people think that I don’t fit in. I’m really conceited, and I usually don’t talk to people I don’t get along with. But I feel that I am not alone, I have my circle, I have my own way of life, I have my group of friends. This is determined by a person’s personality, there is no right or wrong, only suitable or not.
- I admire two people: one is Jobs and the other is Ren Zhengfei. Custom fabrication service metal manufacturers usa