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In the latest issue of the Ministry of Industry and Information Technology’s declaration catalog, “Auto Industry Concern” obtained the declaration map of SAIC-GM-Wuling’s new small car, and the new car may be named “Binguo”. According to the comprehensive declaration chart, different from other electric models of the Wuling family, the new car adopts a more sleek and retro appearance design style, and its positioning is higher than that of Hongguang MINI EV. It is expected to compete with BYD Dolphin and other models after its launch. . Specialized in the OEM/ODM industry edm machining near me
In terms of appearance, the new car adopts the new design language of the Wuling family, and the overall shape is sleek and retro, very cute and pleasing. The front face of the new car adopts a closed grille design, with oval-shaped headlights with blackened decorations on both sides, and a slender chrome-plated trim below it, which visually increases the layering of the front face. On the side of the body, the lines of the new car are very smooth, equipped with ordinary door handle design, blackened windows and 15-inch petal-shaped wheels, and a raised line at the rear has a good three-dimensional effect. At the rear of the car, the new car also adopts a round shape design, which echoes the front face. The brake lights under the oval taillights are connected by a chrome-plated trim. The Chinese logo “Wuling Bingo” is also hung on the rear of the car. Or name it “Binguo”.
In terms of size, the length, width and height of the new car are 3950/1708/1580mm respectively, and the wheelbase is 2560mm. It is positioned as a small pure electric car. Specialized in the OEM/ODM industry edm machining near me
For comparison, the length, width and height of BYD Dolphin are 4070/1770/1570mm respectively, the wheelbase is 2700mm, and the price is 102,800 to 130,800 yuan. In terms of power, the new car is equipped with a motor provided by CRRC Times, with a maximum power of 50kw.
Since the explosion of Hongguang MINIEV, more and more competitors have appeared in the Chinese market, such as Chery QQ Ice Cream, Changan Waxy Corn, Dongfeng Fengfeng MINIEV, etc. These models are positioned in the same position as Hongguang MINIEV, and the price is also similar. The pure electric mini car market is gradually Being divided, Hongguang MINIEV can no longer reach its previous peak height. Therefore, if Wuling wants to achieve transformation, it must launch new models to participate in market competition, such as Wuling NanoEV, Wuling Air EV, etc. Wuling Bingo is a high-end model compared to Hongguang MINIEV, which is intended to make up for There are market vacancies between 50,000 and 100,000 yuan.
Judging from the current market, Wuling Bingo is positioned as a small pure electric car, and its most direct competitor is not BYD Dolphin, but BYD’s upcoming Seagull. From the perspective of body size, BYD Seagull is obviously larger than Hongguang MINIEV but smaller than Dolphin, similar to Wuling Bingo. Therefore, if there is no accident, BYD Sea-Gull will become Wuling Bingo’s direct competitor, and it is believed that the market competition will be very fierce next year. Specialized in the OEM/ODM industry edm machining near me
For Bingo, appearance and price are two major advantages. First of all, in terms of appearance, Wuling Bingo is taking a retro and cute route, and its audience is mostly women, which is very similar to the Euler brand, but the biggest difference between it and the Euler brand is the price. In terms of price, the Wuling brand has always focused on the low-end market, so Wuling Bingo is expected to sell for between RMB 70,000 and RMB 90,000. As a product that everyone can afford, the sales volume is expected to reach the level of Hongguang MINIEV. Of course, the biggest advantage of Sea-gull lies in its brand. Currently, BYD is the world’s best-selling new energy car company, and its newly launched electric vehicles have basically become popular products, so it is hard to believe that Sea-gull will not be a big hit. In general, Wuling Bingo and BYD Sea-Gull have their own advantages. As for who is better, it is still hard to distinguish before the key information such as price and cruising range has not been clarified. Specialized in the OEM/ODM industry edm machining near me