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Cheap, copycat, unfair competition, this is the rise of “Chinese manufacturing” is often encountered in the world market. However, the criticism history is strikingly similar, now known as the world industry benchmark “made in Germany”, before 125 had suffered “and China made the same criticism, the British even to the German-made products labeled as” have no shame “in the hat. metal components Manufacturer in Xiamen, China
In 1871, after the reunification of Germany, the economy needs to take off. Numerous tasks remain to be undertaken., but the world is not easy to enter the market, the pursuit of a dream in the cracks of the Germans in countries such as France and the United States and Britain counterfeit products, and cheap sales hit the market.
In August 23, 1887, the British Parliament passed the trademark law clause insulting, stipulates that all products imported from Germany are to be marked “Made in Germany” (made in Germany). “Made in Germany” has become a new legal term, used to distinguish between “made in Britain”, in order to distinguish inferior goods and high quality German British products. metal components Manufacturer in Xiamen, China
But 125 years later, newspapers, magazines, radio stations are talking about this sign, “Made in Germany” has become synonymous with high quality products from inferior products. From that day 125 years ago, the Germans who make their sales to countries around the world are even better than the local goods reputation.100 over the years, the whole country Everfount benefit from any one “made in Germany” products “are like a piece of reeky cake”, welcome all over the world.
Some people say, “made in Germany” 125 years of history is like a fairy tale
German entrepreneurs began in mid nineteenth Century by the British called is the most despicable industrial espionage. Their products are as cheap commodities in Britain and the colonies of dumping. In order to protect the national interests of the products, the British Parliament passed the bill of goods, marked with the stigma in Germany on the product marked “made in Germany”, the German awkward decision is beyond all expectations aroused Reich industry shocking reaction. metal components Manufacturer in Xiamen, China
He is a friendly, elegant and witty. He called Mr. Schlup in London, where the industry received a warm welcome. This gentleman in London and Germany graceful bearing giant party to the main people to introduce their own personal interest for iron and steel products, “British entrepreneurs did not produce psychological alert to him, but he introduced in detail to Britain’s new steel production process. But these British entrepreneurs do not know, the Germans are in secret with whiskey, smoking a cigar when chatting, easily on top of technology in England, Germany in order to produce similar products.
The burglary in the UK alias technology spy, later found the British intelligence agency, is the original industrialist Alfred Krupp from the German side of the Rhine river. The king of steel from Essen, later made famous. He’s not going to the British Krupp artillery spying technology intelligence only. However, not all industrial espionage can be like Krupp like Mr. noble elegant and easy access to technical information in Great Britain. Some Germans bad behavior, naturally can not do. For example a German named Jose had a steel mill to the British director pressure, he said to the most advanced process factory. Of course, British people don’t eat this one that is sent to the police. However, before the police arrived, the Jose had fled. metal components Manufacturer in Xiamen, China
The cause of this situation? If we put that industrial development in Britain and Germany compared, will understand the truth: at that time, in eighteenth Century after the industrial revolution, Britain has a high degree of industrial development, science and technology to become the world’s benchmark. In contrast, Germany is a developing agricultural country, the science and technology almost the difference between the development distance of half a century.
“This is the year the Germans lost to shame”, in British Eyes image. Many Germans almost brazenly copied the British manufacturing quality products, second-class goods, and dumping prices into the UK and overseas markets. In Germany, when workers low wages, working time has been extended indefinitely capitalists, which makes the cost of goods is very the price is low, with strong competitiveness in the world. The “cheap goods”, is the portrayal of many products to a proper extent in Germany at the time.
In 1876, the price supervision in the United States of Philadelphia at the World Expo, construction technology, machine expert evaluation to participate in the exhibition of German goods Jo Loakes is “cheap and poor”, his evaluation appeared in the world press with eye-catching layout banner, the German product’s reputation is one disaster after another.
At that time, Sheffield UK production scissors and cutting tool has the highest reputation in the market, Sheffield is used to build the steel cutlery, is not bad, known as the tool most sharp and durable, so expensive. The German city of Solingen sub cutting tool manufacturers the fake brand, their products also on the British “Sheffield” or “Sheffield” quality inspection stamp export abroad. However, their imitation products, cast iron is chipped, look similar, and Sheffield products can be, whether it is a sharp or hard degree can not be compared with it. metal components Manufacturer in Xiamen, China
This scandal, the British people can no longer tolerate this despicable means. German British entrepreneurs staged a boycott of German goods movement. The first is the Sheffield tool manufacturers boycott German shameless behavior movement in London, they require all products from Germany, must be labeled “made in Germany” later, in April 23, 1887, the British Parliament passed the “commercial law > (Merchandise Act), and the clause in it. From then on, all German products to enter the British colonies or the market, must be marked” made in Germany “seal. British businessmen hope to use this to scare the mark consumers, let them to sniff at German products, to buy British goods.
Krupp industrial empire
The British German product boycott, and if the professor Roux destructive evaluation of German made products, have caused a thorough introspection of the Germans. 10 years later, most German companies are impressed if Professor Roux said: “quality to compete”, strictly the quality of their products to check innovative design, coupled with the German working class work and achievements of the great transformation of the economic history of the German Empire. The world’s “most outrageous” and shoddy products producing countries launched a fight for the quality of the campaign.
The spring of this year, the king of steel Krupp as usual, riding to the factory. He is tall and thin, wearing a folding cap, wearing a tight jacket, foot knee boots. From the lake is located in Essen, the princely specification has 269 rooms of the horger villa, trot to 10 kilometers away that belongs to his steel empire.
Well, “Krupp patriarch” has seen his empire, was shrouded in black smoke and steam.40 a high water tower and chimney into the smoke filled the sky. Among them, some of the chimney is higher than the Essen cathedral tower. In contrast, this is not a small city in Germany seems to have become the Krupp factory the appendages. In his factory, there are more than 12 thousand workers in factories. The factory has special gas and pumping stations, as well as the fire brigade and police. There is a hospital, some shops and their special railway. In the factory, the workers in the melted iron, forging on the tracks of the wheels and bearings. Casting crankshaft and cannon with iron.
The workers working in the hot, smelly, noisy and dirty environment. Especially in blast furnace who must withstand high temperatures, and in other factories, due to open, let the air flow, and very cold. In the workshop, with a large tongs filled with boiling water pouring iron crucible when the hot metal will often burn even hot dead. However, these workers are willing to work in the Krupp factory, because of the good benefits. metal components Manufacturer in Xiamen, China
Nevertheless, the staff is always a piece of heart disease. His factory from Krupp began to recruit staff. He put an advertisement in a newspaper, send staff to the various regions to recruit.1855, he is on the outskirts of Essen factory is only 704 employees.
At that time, Essen is a small city, housing is a very serious problem. No one has enough capital to develop housing. Therefore, the people of Essen had the stables, and rented loft tool shed workers.1840 years, the city average of every 8 people living in one or two storey house, by 1865, this the house in some areas have crowded 18 or even 24 tenants. metal components Manufacturer in Xiamen, China
The housing shortage, making it difficult to recruit workers. No workers, the factory has no development. So, on 1856 at the Krupp built a number of housing, rent and food costs are very low, can accommodate 200 workers. These are a bit like the barracks housing is very narrow, and the accommodation regulations are very strict: everyone must abide by the discipline and housing system, must wash hands before meals.
By 1863, Krupp workers housing has expanded 6 times, can accommodate more than 4200 people. There are 9 buildings in the living area, including 144 housing units, each housing has 3-4 rooms. The gas and water are provided by the factory itself. The formation of this residential area, bring new content to the factory. The Krupp for the factory, not just a business, but also a life and the fate of the community.
In 1887, Krupp factory has employed 12 thousand workers. These workers work hard, work 11 hours a day, poor working environment, the majority of people working in the blast furnace, because of high temperature and dust, their health is threatened, however, they believe that wages are stable, Krupp Corp, bread and housing are guaranteed. metal components Manufacturer in Xiamen, China
Krupp pay special attention to the quality of products, he repeatedly went to England to study, not only the introduction of technology for the company, but also learned the British a set of business management methods. He realized that to improve the quality of products, to improve the quality of producers. He in improving the welfare of workers at the same time, but also the implementation of strict management of the factory strictly. The rules and regulations to ensure the orderly production. And the quality of the products have strict inspection, production workers also under strict supervision. For example, strict attendance system, who is 5 minutes late, will be deducted 1 hours of wages, and the money will be deposited in the enterprise illness insurance fund.
In this way, his products have become increasingly diverse, and the quality guarantee, economic benefits of the company growing. Later, the name of his company has become a symbol of the quality of the products. Because of his military products is both technology and quality have reached the leading position in the world, the heads of the emperor of Germany and some other countries have become his customers.
The technology behind the Qing Dynasty Chinese, Krupp artillery is Li Hongzhang’s beloved.1871 years, his visit to Germany, to go to Essen to study the Krupp industrial empire ordered more than 300 Krupp artillery for the Qing Empire, the Navy and the coast. metal components Manufacturer in Xiamen, China
And a lot of German enterprises is like this, step by step for the “German made” brand into the full amount of gold
Catch up from behind
By the end of nineteenth Century, the British people are beginning to realize that many German goods are essential in their daily life. Such as pencils, toys, watches, drugs, beer, cotton, iron cutting tools, piano and furniture. Also, they saw the German product quality is no longer a problem, labor and value for money. Low German make cheap this ideal can be achieved. metal components Manufacturer in Xiamen, China
In 1897, the “made in Germany” the mark of shame by the British to play in Germany on the goods after 10 years, when the British colonial affairs minister Joseph Chamberlain (later British Prime Minister Chamberlain’s father) in his investigation report of German products list and evaluate:
Clothing: cheaper and more practical
Weapons and bullets: cheap and beautiful
Beer: bright and tasty
Cement: cheaper and better quality
Chemical products: excellent scientific research, high quality
Watches: the price is cheaper, and full of artistic taste and eye-catching
Cotton: cheaper, beautiful appearance
Furniture: cheaper, lighter, timely delivery
Glass products: cheaper prices, better quality
Steel products: cheaper and more practical
Cutting tools: cheaper prices
Tools: cheaper, more practical, fashionable
Iron products (including nails, wire and steel): cheaper, quality comparable to British goods, or better
Wool products: more fashionable style
Due to its manufacturing products, continuously improve the quality of the goods in the overseas market in Britain not only threatened, even the domestic market has also been wantonly into German goods. In the period from 1883 to 1893, Germany sold to British goods increased by 30%. because of its products in the UK is so popular, some German companies have also opened in London. Its own branch, such as the piano manufacturer Beixisitan (Bechstein) and sewing machine manufacturer Pfaff (Pfaff). metal components Manufacturer in Xiamen, China
Until the end of the nineteenth Century, the German made goods such as aspirin (Aspirin), Cologne 4711, Odor (Odol), cleaning water brand pencils Faber – Castell (Faber-Castell), Mei Kelin (Mrklin), train model Stefa (Steiff), plush toy piano Beixisitan (Bechstein) watches and Lange (Lange) still exist today the brands have been mature, and has made the British production of similar products “made in Germany” was inferior by comparison, the shame of the mark has become popular a gilded signboard.
A brand that can not be replaced
Durable, reliable quality, timely delivery, at the same time, also has high reform connotation and mature production technology. Since then, the rich connotation of these qualities will become “made in Germany” this a gilded signboard.
At the same time, Germany as a trade secret theft and imitators have ceased to exist. But once the German people into disrepute “made in Germany” to become a good solid structure, installation and lifetime available synonymous. The Germans also feel proud and proud.
20 years ago, the German brand kitchen WMF companies to look into China, in Guangdong opened its first branch in Guangdong. However, China produced products has to be shipped back to Germany, South Siwaben mountain town, geislingen WMF headquarters, quality inspection, and then again on the “made in Germany” the label, exported around the world, including China.
As an example of German manufacturing “– Porsche, now there is a type of off-road vehicle production sites using the German city of Leipzig, which makes consumers think is” made in Germany “. However, this type of car body is produced in Slovenia, the seat from Japan. While in Leipzig the overall installation car than in foreign cost a few hundred euros. However, Porsche CEO Wei Dejin think it is worth it. He said, if the car is not installed in Germany, at least to sell less than thousand euros. More importantly, if there is no sign of the” made in Germany “,” we will lose the most important quality label then, for our products is in itself a damage “.
Eastern Germany Dresden old glass workshop production of watches, from the east to the early period of two German reunification was fading, today, showing a revival of momentum. Because the glass factory clock has no trend can chase, but the market has become the real meaning of luxury. Now, this watch play brand called “glass factory” color, the label is handmade in Germany, and to emulate the Swiss watch. The Germans think: “Switzerland can make the world’s best clocks, Germany can be”
At the beginning of 2004, the international trade commissioner Lamy suggested that EU members’ products are not the country, all using the “EU” logo. It is conducive to fair competition within the EU for foreign enterprises, users also play a source transparent effect. However the German entrepreneurs and politicians think, this may cause the sign a technical standard of demise. When Germany Industrial Committee Chairman Rogoff J Ki said, “we are very proud of our quality seal, we refused to sign the EU production” unity, adhere to the symbol of German products marked “made in Germany”.
“Made in Germany” fairy tale has long been a reality
metal components Manufacturer in Xiamen, China
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