High Quality Custom precision edm hole
As the first two countries to enter the Chinese market, German and Japanese cars have a huge market size and a certain reputation among users in the Chinese market. Among them, German cars have the highest sales volume among foreign brands. In 2022, German cars will occupy 21.0% of the Chinese auto market, second only to Chinese brands. However, compared with 2021, German cars fell by 4.1% year-on-year, and 200,000 units were sold less (the data of the Passenger Federation does not include imported cars, but there are actually more). High Quality Custom precision edm hole
Volkswagen, BMW, Mercedes-Benz, and Audi are the vanguards of German brands in the Chinese market. Except for Mercedes-Benz, all others have experienced declines to varying degrees. According to the above insurance data, the sales volume of the Volkswagen brand in the Chinese market in 2022 will be 2.2059 million vehicles, a year-on-year decrease of 8.25%; the sales volume of the BMW brand will be 770,200 vehicles, a year-on-year decrease of 6.21%; The number of brands was 642,800, a year-on-year decrease of 6.99%…
In 2022, the Volkswagen brand will firmly sit at the top of the single-brand sales, but it is inevitable that sales will decline. Compared with 2021, the Volkswagen brand fell by 8.25% for the whole year, with a total sales volume of 2.2059 million vehicles. Judging from the product lineup, Lavida is still the best-selling model of the Volkswagen brand, with annual sales of 223,000 vehicles. It fell by 18.3% year-on-year, while Sagitar and Bora fell by 8.2% and 27.1% respectively. Among the top ten models, Passat, Magotan, and Lingdu have achieved growth, especially Lingdu. After its upgrade in 2022, its monthly sales will basically remain above 10,000 vehicles. In addition, the Volkswagen brand has also made some progress in electrification. The total sales volume of ID.4 for the whole year was 77,300.
In the BBA market, BMW has been ranked first for many years. In 2022, the BMW brand will rank first with a sales volume of 770,200 vehicles, but it will decline by 6.21% year-on-year. In terms of specific models, the top three models by sales are BMW 5 Series (182,900 units), BMW 3 Series (150,700 units), and BMW X3 (129,600 units). Decline, of which the BMW X3 declined the most. However, the successful domestic production of the BMW X5 in 2022 has recovered part of the losses, with annual sales of 65,500 units. It is the only medium and large SUV in the BBA camp that has been domestically produced. High Quality Custom precision edm hole
Although the sales volume is not as high as that of BMW, it is the only brand in the BBA that has achieved growth. According to the data, the annual sales volume of the Mercedes-Benz brand in 2022 will be 759,800 vehicles, a slight increase of 0.13% year-on-year. On the whole, although affected by unfavorable factors such as the new crown pneumonia epidemic and supply chain bottlenecks, the overall impact is not significant. In terms of specific models, the best-selling model of the Mercedes-Benz brand is the Mercedes-Benz E-Class, with annual sales of 154,700 units, followed by the Mercedes-Benz GLC with 149,000 units, and the Mercedes-Benz C-Class with 146,500 units. The three models accounted for the total sales volume of the Mercedes-Benz brand. 59.3%.
In 2022, the Mercedes-Benz brand will launch pure electric models such as EQA, EQB, and EQE in China, but the overall sales volume is not satisfactory. The data shows that in 2022, the cumulative number of EQA, EQB, EQC, and EQE will be 3,420, 4,057, 3,211, and 1,627 vehicles respectively, with a total sales volume of only 12,315 vehicles. For the Mercedes-Benz brand, the electric models launched in China have not been recognized, and the electrification transformation is still imminent. It is understood that in 2023, Mercedes-Benz will continue to launch 16 products including EQS SUV, EQE SUV, new GLC, and new E-Class in China with the combination of gasoline and electric products.
As for Audi, its sales volume has always been lower than that of BMW and Mercedes-Benz, and it will be the same in 2022. The data shows that the annual sales of the Audi brand in 2022 will be 642,800 vehicles, a year-on-year decrease of 6.99%. Not only is it at the bottom of the BBA brand, but its decline is also higher than that of BMW and Mercedes-Benz. In terms of subdivided models, the top three models in sales are still Audi Q5L (146,300 units), Audi A4L (143,700 units), and Audi A6L (119,400 units). The first two models have achieved year-on-year growth, and only Audi A6L has declined . However, among the top ten sales models, 7 models experienced a year-on-year decline, which is also the main reason for the decline in sales of the Audi brand. It should be noted that FAW-Audi is currently responsible for the sales of the Audi brand. SAIC Audi will be delivered in succession in 2022. The sales of its Audi A7L, Audi Q5 e-tron, and Audi Q6 in the terminal market are sluggish, and it is difficult to influence the overall Audi brand. Sales trends are affected. High Quality Custom precision edm hole
Porsche is positioned as an ultra-luxury brand, and its insurance volume in China will increase by 1.26% year-on-year in 2022. However, according to Porsche official data, although China has been the largest single market for Porsche in the world for eight consecutive years, it is the only market in the world that has declined, with a year-on-year decline of 2.5%.
Porsche entered the Chinese market for sales in 2001. In 2015, the Chinese market became the largest single market for Porsche in the world. It has refreshed its sales performance in the Chinese market for 20 consecutive years and reached a new historical high in 2021. That said, 2022 marks the first time Porsche has slipped in nearly 20 years. Fundamentally speaking, the epidemic and the supply of parts have indeed affected the performance of the Porsche brand, and the “missing incident of the electric steering column” once made it deeply under the pressure of public opinion, which may also be the incentive to affect its market sales.
In terms of specific models, Cayenne is the most popular model of Porsche in the Chinese market, with a sales volume of 35,700 in 2022; the second-ranked model is Macan, with 25,100; followed by Panamera, Porsche 718, and Porsche 911 , respectively 20,784, 6,552, and 3,300. High Quality Custom precision edm hole
Chinese automobiles are undergoing a change. Traditional fuel vehicles are transforming into new energy vehicles, and self-owned brands are encroaching on the market of joint venture brands. Overseas brands are facing a difficult choice between change and change. At present, the competition in the Chinese auto market is intensifying, and BYD, Changan, and Geely are constantly improving. Facing the accelerated transformation of the Chinese auto market, major multinational auto companies are actively adjusting their strategies and layouts to cope with new changes in the Chinese auto market. Market size It also showed a trend of rapid expansion.
In 2022, Chinese brands rely on new energy vehicles to achieve growth. Under the wave of new energy vehicles, although major multinational car companies are actively responding, it is difficult to recognize the electric models launched in the Chinese market. In 2023, the competition in the Chinese market will further intensify, and more and more brands will withdraw from China. There is a high probability that this situation will not happen to the above brands, but life in the Chinese market will become increasingly difficult. High Quality Custom precision edm hole
